Tips and Tricks :
How do you place your keyword ?
Place you keyword on the web page’s / website’s title. This Web page has the title with the keywords which matches the content.
You would need to place the keyword on the header of the page without which its useless to even think that you would get a better ranking.
Most of you might use the keyword in excess and that might be one cause of the problem. If you have an article of 1000 words, you can use the keyword density upto 3% of the times which means thirty times across the article. [This formula has been tested on a different project site]
Quality of the page is the most critical, you need to ensure that you have original article to start with and not copied from a different website.
If you type a keyword on google, Bing or yahoo, you would not really find the exact content you are trying to search for isn’t that correct ? yes, you would then again type the keyword along with a few more ( for eg: How to + SEO + web-page ). Now here you might be able to score a home run for your web page. You would need to ensure that the contact matches with at-least 5 – 10 possible sentence formation with the correct keyword.
Say, I have the keyword ” Microsoft ” on this page, you can see that the term is only used ones which obviously does not give any value to the content along with the keyword. You would need to ensure that the content you have needs to work around the main keywords that are being used. If you use the keywords incorrectly, some of the search engines would black list that url as it would consider it as spam.
In order to determine the quality of a Web page, almost all the search engines try checking with back links. Back links means the search engine looks how many other websites or pages are linking to this single page and it ranks accordingly. More the number, higher the probability of being on top of search list. Here is something i had discovered earlier, if you use a back link from a highly ranked website such as Facebook for example, google or Bing does not really assume that the site page’s content is matching to the searched terms. You would need to have back links from medium size websites such as popular forum or blogs. web pages linking to your site are themselves ranked high in search engines with relevant content, they would inevitably turbo charge your page’s rank.
* The link from where the website is followed from needs to have similar content *
Meta tags are a must for a web page, it provides information about the content the web page has and also ensure that the web bots, spiders understand the complexity of the web page. to computer programs but aren’t visible to humans visiting the page. You must create a meta tag that lists keywords for your web page.
Social networking sites such as facebook, orkut etc need to have presense of your website in order to attract more people into your website.
When you add a picture in the article that you publish, you forget that lots of people search for images. Now when you search for an image such as ” Ferrari”, check out the top ten images on google. You would find the latest model of ferrari and very highly ranked websites such as WiKi on top. Why is that ?
Every picture would have a title and a short description. The date on which it was published and the number of visitors to that image makes it go on top.
Directory posting, you submit a web page to google and other search engines in order to get their bot to crawl your website.
Note: Remember that the search engines are made for the people to get the information that they require, donot try fooling the search engine to earn extra buck. Cheating websites are now not being even listed on top 10 pages from ranking high earlier after the release of new update called penguin. Here are the last things you need to do with a website. Go through the post ” How to improve your website using White Hat SEO Technique and get higher SERP ”
A couple of things I might want you to note: Engage your visitors, you can convert them to a back link via twitter or facebook. May be!!
Re-design your content structure and get the correct keywords. Follow the above mentioned basics and you will have what you wish….
Or we will do it for you